Class on the 16th

Remember we’ll be meeting in GCR Room 201 on Wednesday the 16th!
Bring a 3-4 sentence paragraph about why a certain movie, book, album, or TV show is one of your LEAST favorites.
See you then!

PowerPoint from PR Lecture

PR Lecture PowerPoint

News Release Due Monday

Remember, Major Writing Assignment #6 is due on Monday.
You can view the requirements by clicking on “Major Writing Assignments” above.
You can view a good sample of a news release at:  http://www.usps.com/communications/newsroom/2008/pr08_033.htm

Quiz #4 Questions — 4/14

Here are the possible quiz questions for Monday’s quiz, Quiz #4. There will be 10 questions on this quiz.
From our textbook’s discussion of advertising:
Explain each element of the A-I-D-A model.
What are two of the different needs and appeals that advertisers’ examine?
What are the three tools available for broadcast advertising writers?
What [...]

Radio Ad Due

The final draft of major writing assignment #5, the radio commercial script, is due on Monday the 7th when you come to class.

** We’ll meet in the Comm. Building conference room on 3/26 **

This is just a reminder that we’ll meet in the conference room in the Comm. Building tomorrow, on Wednesday.
 
It’s the room right next door to my office.
 
Hope to see you there!
 
-     

Sample Radio Ad & Script

Writing Advertising for Broadcast:
Here’s a sample 30 second public service announcement and an accompanying radio script sheet.
Please print out a copy of the script and listen to the mp3 of the radio ad.
Sample Radio Script- Taste Test PSA – 30 seconds
Taste Test PSA – After School Participation – Audio

Quiz Questions for Quiz #3 – 3-12

Here are your quiz questions for Quiz #3 which will be this Wednesday, the 12th:
Questions 1-3: Name and explain the three parts of the dramatic unity structure
Question 4: What is the proper way in broadcast style to write “$42,000,000.”
Question 5: Broadcast writing doesn’t use the inverted pyramid structure. Name one other [...]

Homework for Friday 3/7

Class,
To give you practice in broadcast writing before major writing assignment #4 is due, here is your homework for tomorrow:
In exercise 7.1 on page 218 write a 30 second story ONLY about the “wreck.”
Similarly, in exercise 7.2 ONLY write the 30 second broadcast story about the “baseball star.”
Remember the structure of dramatic unity in chapter [...]

Broadcast Writing Tips

Broadcast writing demands a special set of skills and knowledge from the journalist. Broadcast copy is written to be read out loud by a news reader rather than to be read silently by a news consumer. The words and sentences must be constructed so they are accurate and clear. They must also complement the pictures, [...]