Here are the possible quiz questions for Monday’s quiz, Quiz #4. There will be 10 questions on this quiz.
From our textbook’s discussion of advertising:
Explain each element of the A-I-D-A model.
What are two of the different needs and appeals that advertisers’ examine?
What are the three tools available for broadcast advertising writers?
What is a copy platform?
Knowledge of the product is important for successful product. Name one thing that is important to know about the product before writing an advertisement?
From our textbook’s discussion of PR:
What are the two broad types of writing public relations practitioners do?
Define: news release.
What will newspaper editors most likely do with the average press release?
What is one way writing news releases is different from writing traditional news stories?
What is an embargo on a news release intended to do?
