PowerPoint from PR Lecture

PR Lecture PowerPoint

News Release Due Monday

Remember, Major Writing Assignment #6 is due on Monday.
You can view the requirements by clicking on “Major Writing Assignments” above.
You can view a good sample of a news release at:  http://www.usps.com/communications/newsroom/2008/pr08_033.htm

Quiz #4 Questions — 4/14

Here are the possible quiz questions for Monday’s quiz, Quiz #4. There will be 10 questions on this quiz.
From our textbook’s discussion of advertising:
Explain each element of the A-I-D-A model.
What are two of the different needs and appeals that advertisers’ examine?
What are the three tools available for broadcast advertising writers?
What [...]