Remember we’ll be meeting in GCR Room 201 on Wednesday the 16th!
Bring a 3-4 sentence paragraph about why a certain movie, book, album, or TV show is one of your LEAST favorites.
See you then!
April 10, 2008
News Release Due Monday
Remember, Major Writing Assignment #6 is due on Monday.
You can view the requirements by clicking on “Major Writing Assignments” above.
You can view a good sample of a news release at: http://www.usps.com/communications/newsroom/2008/pr08_033.htm
April 10, 2008
Quiz #4 Questions — 4/14
Here are the possible quiz questions for Monday’s quiz, Quiz #4. There will be 10 questions on this quiz.
From our textbook’s discussion of advertising:
Explain each element of the A-I-D-A model.
What are two of the different needs and appeals that advertisers’ examine?
What are the three tools available for broadcast advertising writers?
What is a copy platform?
Knowledge of the product is important for successful product. Name one thing that is important to know about the product before writing an advertisement?
From our textbook’s discussion of PR:
What are the two broad types of writing public relations practitioners do?
Define: news release.
What will newspaper editors most likely do with the average press release?
What is one way writing news releases is different from writing traditional news stories?
What is an embargo on a news release intended to do?
April 7, 2008
Radio Ad Due
The final draft of major writing assignment #5, the radio commercial script, is due on Monday the 7th when you come to class.
March 25, 2008
** We’ll meet in the Comm. Building conference room on 3/26 **
This is just a reminder that we’ll meet in the conference room in the Comm. Building tomorrow, on Wednesday.
It’s the room right next door to my office.
Hope to see you there!
-
March 21, 2008
Sample Radio Ad & Script
Writing Advertising for Broadcast:
Here’s a sample 30 second public service announcement and an accompanying radio script sheet.
Please print out a copy of the script and listen to the mp3 of the radio ad.
Sample Radio Script- Taste Test PSA – 30 seconds
March 10, 2008
Quiz Questions for Quiz #3 – 3-12
Here are your quiz questions for Quiz #3 which will be this Wednesday, the 12th:
Questions 1-3: Name and explain the three parts of the dramatic unity structure
Question 4: What is the proper way in broadcast style to write “$42,000,000.”
Question 5: Broadcast writing doesn’t use the inverted pyramid structure. Name one other way broadcast writing or style differs from print news writing.
Question 6: In the lecture, I discussed a couple of different formats that are commonly used to determine the order of stories in a newscast. Name one.
Question 7: In Chapter 7, Stovall argues that broadcasting is the most important medium today. What do YOU think is the most important news medium today and in one sentence… why?
Special announcement: In the spirit of Spring Break, which is quickly approaching, there will be only five questions on the quiz.
I will select the five questions from the seven questions above.
March 6, 2008
Homework for Friday 3/7
Class,
To give you practice in broadcast writing before major writing assignment #4 is due, here is your homework for tomorrow:
In exercise 7.1 on page 218 write a 30 second story ONLY about the “wreck.”
Similarly, in exercise 7.2 ONLY write the 30 second broadcast story about the “baseball star.”
Remember the structure of dramatic unity in chapter 7 of your textbook as you work on this assignment.
Bring in the wreck story and the baseball story to share in class on Friday.
March 4, 2008
Broadcast Writing Tips
Broadcast writing demands a special set of skills and knowledge from the journalist. Broadcast copy is written to be read out loud by a news reader rather than to be read silently by a news consumer. The words and sentences must be constructed so they are accurate and clear. They must also complement the pictures, video and audio that accompany a story.
Visit: Broadcast style writing tips (by Laurie Lattimore)
You may want to print out a copy to help you with this assignment.
